Basically, There are three type of Advertisements appear in the Newspapers.

1. Classified Ads:-

Classified Ad

Classified Ads are calculated according to number of lines / Words used in it. It appears in a particular format under Classified Section of the newspaper. It can be published in line format with some special enhancement options available by paying some extra cost.
There is a limit for used number of words or lines in classified ads. It is the cost effective form of advertising in Newspapers.
In this section mostly Requirements, Property, Rental, Business, Matrimonial, Name Change, Public Notices, Service etc. category of advertisements are released by the advertisers. Click here for Classified Rate Card.

2. Classified Display Ads:-

Classified Display Ad

Classified Display Ads are published in Rectangular Block Format. Ad Rates are charged according to 'per square centimeter' of the area used for the advertisement. There is a limit to choose size in Classified Display Ads, you can customize your ad design by using Logo, Image, Different Fonts and Color to enhance your advertisement.
Classified Display Ads appears under classified section of the newspaper. Popular Categories of Advertisement published in Classified Display are Requirements, Property, Rental, Business, Matrimonial, Name Change, Public Notices, Service etc. Click here for Classified Display Rate Card.

3. Display Ads:-

Display Ad

Display Ads are published in Rectangular Block Format. Ad Rates are charged according to 'per square centimeter' of the area used for the advertisement. The tariff for Display Ads is generally higher than the others as multiple columns are required to publish this advertisement. For Display Ads, there is no limit of size.
It can be published Full Page, Half Page, Quarter Page or any other size of Ad. And here you have freedom to choose special Page and Position also. You can publish your ad on Front Page, Back Page, Page 3, Jacket Ad, Skybus Ad or a pointer Ad in Newspapers.
Generally Display Ads are booked for Brand Enhancement, Commercial, Property, Real Estate, Recruitment, Obituary, Education, Banking & other service Advertisements. Click her for Display Rate Card.